Souderton, PA: Entenmann's Little Bites® Muffins is a Bimbo Bakery brand, the largest bakery in the world. Little Bites is the category leader in the 'bites' segment of snack cakes, and one of the lead brands for Bimbo. Little Bites is a very strong brand in the Northeast and along the East coast-with the goal to build the brand on a national level.
Allebach Communications rebrands Mama Lucia® Meatballs, and launches new "Love Your Mama" campaign
Souderton, PA: Allebach Communications, a full service food & beverage marketing firm and AOR for Reading, PA based Quaker Maid Meats, Inc., have announced the re-brand and launch of the Mama Lucia® Meatball Brand with a multi-million dollar media campaign.
Allebach was featured in the Fortune for our work with the Steak-umm Twitter Campaign. Read more: The Great Wendy’s-Steak-Umm Flame War Captures Some of Twitter’s Biggest Problems
Allebach was featured in the Adweek for our work with the Steak-umm Twitter Verfication Campaign. Read more: The Real Story Behind Steak-umm’s Delightfully Weird Twitter Account
Souderton, PA: Allebach Communications recently hired Dale New as the Vice President of Account Management. He will be leading Allebach’s account team. Dale has worked in the ad industry for nearly 30 years, primarily in food & beverage marketing and branding.
Souderton, PA: Allebach Communications recently launched a new ad campaign for the legendary brand, Steak-Umm. The Reading, PA based brand is the #1 frozen sandwich steak in the country.
Although the Steak-Umm brand is #1 and has a fiercely loyal consumer base, sales were still flat, primarily due to current trends toward “healthier” meal options, competition from other quick meal choices, and lack of awareness among Millennials. It was time for a brand relaunch.
“We decided to side-step ‘better for you’ discussions and proudly ‘own’ Steak-umm core strengths of Juicy, Delicious 100% BEEF! We created the Release Your Carnivore! Campaign,” says Jamie Allebach, Chief Executive & Creative Officer.
Souderton, PA: From a strong representation of regional and national ad agencies, Allebach Communications is pleased to have been named agency partner for Redco Foods, Inc.
Redco Foods is best known for their two legacy tea brands: Red Rose Tea and Salada Tea. Based in Little Falls, N.Y., Redco is owned by Teekanne GmBH of Dusseldorf, Germany, which is the premier brand of specialty herbal and fruit teas in Europe, and one of the world’s largest purveyors of high-quality teas.
“Redco was looking for an agency partner to breathe new life into their iconic brands, Red Rose and Salada,” says Jamie Allebach, Chief Executive & Creative Officer. “After meeting with their team over the course of several months, they felt we were well-positioned to help propel the brands forward.”
Souderton, PA: Allebach Communications is proud to unveil the new brand for North Carolina based Good Health Snacks.
“We’ve been working with Good Health for the past 4 months, building on the foundation and essence of their existing brand and developing a new look, position, and consumer message,” says Jamie Allebach, Chief Executive & Creative Officer of Allebach Communications.
Souderton, PA: Allebach Communications was selected by Grainful™ to work on new packaging rebrand.
Grainful™ had the inspiration of taking a popular breakfast trend, steel cut oats, and making them available to consumers at retail. Driving consumers to try steel cut oats “beyond breakfast,” was the goal.
“We like to partner with brands we can really get excited about,” says Jamie Allebach, Chief Executive & Creative Officer at Allebach. “Grainful is the kind of unique—fresh concept that the entire agency can get behind.”
Souderton, PA: Allebach Communications is pleased to welcome Macy Zhelyazkova to the team as Account Coordinator.
Macy’s primary responsibility with the agency will be working with the Utz Quality Foods and Good Health brands.