Philly Ad Agency Partners with Regional Snack King
Souderton, PA: From a strong representation of regional ad agencies, Allebach Communications was selected and named agency of record for Utz® Quality Foods.
Utz is a prominent snack brand in our region—however, not as well known, is the fact that Utz is the largest independent privately held snack brand in the United States, and the 4th largest snack company in the nation.
In addition to their legacy Utz brand, they also own; “Dirty” ® Chips, Bachman® Snacks, Zapp’s® Chips, and Good Health® brands. With the addition of the new brands, and their unprecedented growth over the past few years, Utz was in need of a partner to help develop a marketing and brand strategy.
After months of review, Utz felt that Allebach Communications was the perfect fit.
“We couldn’t be more excited or more proud to partner with Utz on re-launching their brands and building an effective marketing platform,” says Jamie Allebach, CEO and CCO of Allebach. “Everyone knows Utz or has certainly seen them in the supermarkets and c-stores, but most people don’t realize how significant they are in the snack industry, their complete portfolio of brands, or the quality, breadth, and variety of snacks that they offer consumers—it’s our job to tell the world.”
Allebach has already launched several highly effective seasonal digital campaigns over the past several months. “We’ve put a strong push on social and new media for Utz, right out of the gate,” says Allebach President, Todd Bergey. “We’ve been able to increase their Facebook fan base by over 1000%! Utz is a brand that consumers love and consumers are excited to talk about, and we’re seeing that across the entire digital brand platform” concludes Bergey.
About Utz® Quality Foods:
Utz® Quality Foods Inc. is a privately owned, family managed regional snack company based in Hanover, PA which manufactures a full line of snack products including potato chips, pretzels, cheese snacks, popcorn and more. Utz® is a parent company to the Utz® brand, Bachman®, Zapp’s®, “Dirty”® and Good Health® Natural Foods snack brands. For more information about Utz® or its products, check out www.utzsnacks.com.
Allebach Communications has been in business nearly 25 years servicing regional, national, and global clients and brands such as Hatfield Quality Meats, Univest Bank & Trust, Utz Quality Foods, Alouette Cheese, Amoroso’s, Aramark, Atkins Nutritionals, Bell & Evans, Flowers Foods, Icelandic Seafood, Pretzel Crisps, Sabra Hummus, Inc., and Olympus.
For more information visit www.allebach.com