Souderton, PA: Allebach Communications recently launched a new ad campaign for the legendary brand, Steak-Umm. The Reading, PA based brand is the #1 frozen sandwich steak in the country.
Although the Steak-Umm brand is #1 and has a fiercely loyal consumer base, sales were still flat, primarily due to current trends toward “healthier” meal options, competition from other quick meal choices, and lack of awareness among Millennials. It was time for a brand relaunch.
“We decided to side-step ‘better for you’ discussions and proudly ‘own’ Steak-umm core strengths of Juicy, Delicious 100% BEEF! We created the Release Your Carnivore! Campaign,” says Jamie Allebach, Chief Executive & Creative Officer.
Souderton, PA: Allebach Communications has brought on 3 new team members.
Souderton, PA: From a strong representation of regional and national ad agencies, Allebach Communications is pleased to have been named agency partner for Redco Foods, Inc.
Redco Foods is best known for their two legacy tea brands: Red Rose Tea and Salada Tea. Based in Little Falls, N.Y., Redco is owned by Teekanne GmBH of Dusseldorf, Germany, which is the premier brand of specialty herbal and fruit teas in Europe, and one of the world’s largest purveyors of high-quality teas.
“Redco was looking for an agency partner to breathe new life into their iconic brands, Red Rose and Salada,” says Jamie Allebach, Chief Executive & Creative Officer. “After meeting with their team over the course of several months, they felt we were well-positioned to help propel the brands forward.”
Souderton, PA: Allebach Communications was selected by Grainful™ to work on new packaging rebrand.
Grainful™ had the inspiration of taking a popular breakfast trend, steel cut oats, and making them available to consumers at retail. Driving consumers to try steel cut oats “beyond breakfast,” was the goal.
“We like to partner with brands we can really get excited about,” says Jamie Allebach, Chief Executive & Creative Officer at Allebach. “Grainful is the kind of unique—fresh concept that the entire agency can get behind.”
Souderton, PA: Allebach Communications is proud to unveil the new brand for North Carolina based Good Health Snacks.
“We’ve been working with Good Health for the past 4 months, building on the foundation and essence of their existing brand and developing a new look, position, and consumer message,” says Jamie Allebach, Chief Executive & Creative Officer of Allebach Communications.
Souderton, PA: Allebach Communications is pleased to welcome Macy Zhelyazkova to the team as Account Coordinator.
Macy’s primary responsibility with the agency will be working with the Utz Quality Foods and Good Health brands.
Souderton, PA: With tremendous growth in 2014 Allebach continues to build the agency team, welcoming their latest addition in Christian Betlyon, as account executive.
Residing in Princeton, NJ, Christian has brought aboard a particular set of skills that makes him a critical part of our team. Beginning with a Bachelor of Science in Business Administration and a major in marketing from Saint Joseph’s University, following a portfolio of accomplishments in the world of digital.
Souderton, PA: Allebach Communications is pleased to welcome seasoned developer, John Wang, to their digital team.
John will be working on website back-end development for agency clients, app development, and other digital programming assignments.
Souderton, PA: Allebach Communications is pleased to announce the addition of seasoned creative executive Bill Villa to our team as ACD/Senior Copywriter.
A veteran of ad agencies in Manhattan, Philadelphia, and his hometown of Allentown, Pennsylvania, Bill has crafted winning creative strategies and compelling copy for companies globally and locally. His brand experience includes LG Electronics, Campbell’s, Siemens, Mrs. Smith’s, Sony Music Television, Fleischmann’s, Unisys, Swanson, Bristol-Myers Squibb, Stroehmann, BF Goodrich, Sweet ‘N Low, Crayola, Kozy Shack, Hoover, and Jaindl Farms.
Souderton, PA: Allebach Communications is pleased to welcome seasoned marketing executive, Christa Ward, to the team, as VP of account services.
Christa has a B.A. in Marketing Psychology in Advertising from the University of Massachusetts, and has over 12 years experience in marketing.
Philly Ad Agency Partners with Regional Snack King
Souderton, PA: From a strong representation of regional ad agencies, Allebach Communications was selected and named agency of record for Utz® Quality Foods.
Utz is a prominent snack brand in our region—however, not as well known, is the fact that Utz is the largest independent privately held snack brand in the United States, and the 4th largest snack company in the nation.