WE HAVE AN INSATIABLE
APPETITE FOR GROWING
FOOD BRANDS.

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  • Current Strategy:
    Identify key concerns to be addressed.

  • Research:
    Industry and current market data.

  • Consumer & Employee Insights:
    Assess hurdles and oppurtunities.

  • Implementations:
    What? Where? Why?

  • KPIs:
    How is success currently defined, monitored, and measured?

  • Goals:
    Growth, budget, timeline & KPIs

  • Objectives:
    Sales, Marketing, Advertising

  • Process:
    Identify approach and actions needed to develop a marketing plan

  • Markets:
    Utilize data to determine market strategy and segementation

  • Targets:
    Segmentation based on geo, demo and behavioral attributes

  • Media:
    Identification and selection of media based on objectives

  • Forecast:
    Project strategy based on known factors and data

  • Brand Platform:
    Create brand distinction and visual, verbal and emotional attributes

  • Execution:
    Align creative with market, target, and media strategy

  • Validation:
    Use consumer testing to confirm communication success

  • Activation:
    Alignment with marketing plan

  • Timing:
    Identify key check-in and reporting times

  • Analytics:
    Utilize sales and media results to rate campgaign performance

  • Optimization:
    Monitor and adjust campaign to maximize effectiveness and effeciency

  • Reporting:
    Provide full wrap-up on campaign results

Marketing Services

Our approach to food marketing is distinguished by the way we incorporate a broader, holistic view that mirrors the sales goals of each and every client. We continually seek a deeper understanding of the brand, products, processes, sales and distribution channels, and our client's company culture.

Allebach has served many clients in the following areas:

  • Marketing Planning and Strategy
  • Market Positioning
  • In-store Initiatives
  • Retail Account Specific Programs
  • Behavioral Targeted Marketing
  • Channel Strategies
  • Foodservice/Retail
  • Consumer/Trade
  • Budgeting and Planning
  • Customer Acquisition Modeling
Advertising

In a world filled with messages, Allebach follows a unique process in developing advertising plans and tactics that not only cut through the clutter but have the power to influence. Our tactical and creative thinking is based on research and is always in-line with time-tested marketing principles.

  • Advertising Planning
  • Campaign Development
  • Brand Building
  • Shopper Marketing
  • Experiential
  • Tactical and Communications Plans
Creative Services

Once we've developed the plan and strategy, it's time to start painting the creative picture. The epicenter of every great campaign is the “big idea”, the “concept”, followed by the visual–artistic interpretation. At Allebach, we thrive on the creative process and develop creativity and design that disrupts and transcends while integrating throughout all mediums.

  • Concept Development
  • Brand Development
  • Copywriting
  • Merchandising
  • Packaging Design
  • Print, Outdoor, Digital, TV and Radio

We’ve been in the digital space since 1994—digital convergence is our language. We bring together your entire digital platform and translate it into a cohesive manageable plan—web, social, mobile, media, and measurement.

  • AWARENESS
  • ENGAGEMENT
  • INTENT
  • a
  • CONVERSION

Customer Acquistion Strategy

  • Increase Brand Awareness
  • Promote Brand Properties
  • Reach People Near Product Distribution
  • Amplify Social
    Content
  • Drive Website
    Traffic
  • Get Reactions, Comments and Shares
  • Get Video
    Views
  • Reach People
    In-Store
  • Influence Purchase
    Decisions
  • Educate & Assist
    Product Discovery
  • Sales & Coupon
    Redemptions
  • Conversions on
    Website
  • Increase Owned
    Media Asseets
Public Relations

Public relations gives people a reason to believe in your brand. Our PR programs maximize good news, minimize risk and build powerful relationships with customers, clients, vendors, employees, and the media.

We help organizations to capture their market through innovative and integrated campaigns involving media liaisons, launches, and community and industry relations.

  • Public Relations Planning
  • New Releases
  • Media Relations
  • Feature Articles
  • Event Planning
  • Crisis Management
Media

Allebach Communications develops innovative, customized and media solutions using the latest research and tools. We execute effective and affordable media plans and media buying in a wide range of traditional and new media. We have a proven track record of negotiating the absolute best media rates.

  • Media Analysis / Resources
  • Media Planning
  • Media Buying
  • Media Research, buying and reporting tools include:
    • Strata
    • Nielson
Research

We believe in research! It is the difference between “guessing” and delivering a campaign that is “right on”. Allebach offers a full suite of secondary and primary research services to meet your business needs. We have assembled these services between in-house capabilities and strategic partnerships.

Primary Research

  • Online Surveys
  • Ad Testing
  • Focus Groups
  • Sensory Testing
  • In-Depth Interviews
  • Category Review Studies
  • Competitive Landscape Reports

Secondary Research

  • Market and Industry Intelligence
  • Competitive Briefings
  • Company Profiles
  • GET SMART Article Search
  • Target Audience Data
  • Consumer Publications Data

Our passion for food marketing & advertising goes much deeper than the standard fare tasty visuals and cookie-cutter strategy. We are true foodies who thrive on helping food brands experience their highest level of success.

Retail, Foodservice, B2B, Consumer Activation… we know the food industry, and we’re doing it all for some of the best names in the food biz.

Our strategies for success go above & beyond conventional food advertising. We help brands launch, rebrand, or refresh and we’ll bring custom tactics for internal sales, brokers and distribution, retailers, consumer engagement, and brand loyalty to the table. That’s what’s cookin’ at Allebach.

Allebach Communications - Services