Everybody out there seems to have a theory on the best way to save money at the grocery store. You are seeing more and more of these “top 20” or even “top 50” lists on-line of ways to pinch pennies while grocery shopping. These lists are becoming more popular, especially at a time of economic recession. During times like these, why not try out some ideas on how to shave money from your weekly shopping adventure? Even though a consumer might not see a significant amount of savings, the sense of accomplishment from doing research can almost be just as rewarding.

You’ve seen the generic ways to save money, which typically includes making a list, clipping your coupons, not shopping while hungry or tired, etc. According to www.curbly.com, the 2nd top way that you can save money on your grocery bill is to “eat more beans.” I’ve officially heard it all! Trying to remember all of these tips can be overwhelming, especially when you are attempting to push your way through crowded aisles. “Don’t forget to mix your own spices, Lindsay” is honestly going to be the last thing on my mind.

Just do it.
Where’s the beef?
Think different.
Got milk?

Tag lines for products and ads we all remember: Nike, Apple, The California Milk Processor Board, and Wendy’s.

Recently a small documentary was recognized at the 2009 Sundance Film Festival called Art & Copy. The topic – advertising and inspiration. As the copywriter here at Allebach I was excited to see this flick. I was excited to see if the biggies in “the business” had any deep, profound answers to how we, as creatives (the designers and writers), can do more for our clients. How these tag lines coupled with artistic inspiration became, not only ads that sold great products, but deeply embedded parts of our culture; thus, making the brands an even greater part of our culture.

By Joey Piazza

Okay brand managers and marketing professionals...

Rumor has it that you want to start a social media marketing campaign.

There are only a couple things I am going to need from you to make this campaign a success so I have assembled a checklist:

(You’d be surprised how often patience loses)

By Kevin Schluth

“Get me somebody. Anybody. And get me somebody while I’m waiting!”

This is one of my favorite quotes from one of my all time favorite holiday movies, National Lampoon’s Christmas Vacation.

“This sucks. Change it!”

This quote is a little more direct and comes from a more non-traditional source, MTV’s Beavis & Butthead.

by Nancy Landis, Account Coordinator

I love to entertain and bring people together for a party. I enjoy feeding my guests, listening to them share stories, laughing and debating issues together. Good healthy interaction can leave us all with a new view on life, an energized spirit, a deeper connection with our friends and a feeling of belonging. Good connection leaves you with a desire to return again and again. Just like a good, well written, informative blog.

As humans, we are social beings. However, regardless of how social I am, at the end of a busy day of work, meetings, parent teacher conferences, soccer games, and helping with the children’s homework, there is very little time for gathering round with my friends. Yet, even when I don’t feel like going out again, dressing up, or spending money, I can cozy down in the sofa, go to my favorite blogs and be with my friends and make connections. I can listen to others’ stories, hear about a new recipe or someone’s experience at a restaurant, or I can get answers to my questions.

by Jamie Allebac

From most ad agencies all you hear is brand-building, brand-building, and more brand-building. Branding is good, but let’s be honest about what the end goal of advertising is—for consumers to purchase your product!

Branding is about changing consumers’ “attitude” towards your product. Advertising is focused on changing consumers’ “behavior”.See the difference?And here’s the truth of the matter; it’s easier to change consumer behavior than their attitudes.

Consumers are more often driven by impulse or incentive (sometimes brand loyalty plays a role–wink, wink, nod, nod). Let’s look at a simple example.

By Bennett Andelman, Allebach Communications

Recently, we introduced newly designed actionable intelligence software that has the ability to find, monitor and process exact online conversations about your category, brand and competitors. This includes every known blog, social network, user generated vehicle, micro-blog and all other social and digital media platforms.

This is actually decommissioned government spyware that has been modified to meet our needs, and those of our clients - measuring social media against ROI and Share of Voice/Share of Chatter to have a dynamic impact on your brand and marketing program. Through this software, we can more efficiently:

Google Search #1 = Quick and nutritious meals for a toddler.

Wait…Scratch That!

Google Search #2 = Quick and nutritious meals for a PICKY toddler.

Results = 10,400 websites, articles, and blogs that are ready to help me tackle this difficult situation.

As a working Mom on the go, it is not uncommon for this search to come up weekly. Thankfully, there is an entire on-line world dedicated to producing tips and tricks on how to be a successful Mother in the kitchen. While there may be much skepticism about the “Mom Blogger” community, I find it to be an incredibly helpful outlet to search for new ideas for my household.

Social Media. It’s all the buzz. Or rather, all the tweet. However, for all the urgency brands feel to engage, social media also has many experienced, knowledgeable marketers pondering the effectiveness of the new, somewhat uncontrollable, medium. The largest concerns for most: 1) how do I measure the effectiveness of social media and, 2) how can I control what is being said about my brand.

The answers to these questions lay in a social media plan that is based on solid data, strategic planning, and the ability to monitor, down to the smallest blog or tweet, while reading emotion, what is being said about a brand. Now, the buzz just got a whole lot louder. And, it’s measurable.

By first conducting an in depth analysis about your brand, much like what we do here when preparing our client’s social media campaigns, and studying the data, a social media strategy can be developed based on facts – not educated guess’. Facts that rely on user generated content and on key words used in conversations and sub-topics regarding a brand category – so you know what customers are saying, what their concerns are, and what they love.

By Kevin Schluth

“Corporations spend billions of dollars each year on food advertising - Kraft Foods, PepsiCo, and McDonald’s each spent more than $1 billion in advertising in 2007. A new study suggests those advertisers are missing out if their ads only mention taste and ignore our other senses.”

Excerpt from:

‘Taste sensation: Ads engaging all senses more effective’ from Strategies for Conscious Living


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