Allebach
Chew On This!
April 2016
By Allebach Communications

Marketing research firm, MarketingSherpa asked consumers how they would prefer to receive communications from brands and retailers. For those of us in the ad biz who are lustily embracing every new social/digital media that flies down the WorldWide InterWeb SuperHighway @ us, its insights are surprising. Stunning, even.

April 2016
By Allebach Communications

Email—it’s simply one of the most effective digital marketing tactics today, and with good reason. Despite the insurgence of social media as a form of communication, email still rules! Here’s why:

January 2016
By Allebach Communications

Couponing remains one of the most effective ways to drive trial and create loyalty among consumers. However, finding the best vehicle to reach a consumer can be a challenge.

January 2016
By Allebach Communications

In our first influencer marketing blog we introduced you to the fundamentals, now it’s time to step up your game.

January 2016
By Allebach Communications

It happened with the explosion of social media… new marketing trends & tactics come in hot and a wave of “experts” pop out of the woodwork. As we head into 2016, we’ll see it continue with the rise of influencer marketing.

At its core, influencer marketing is one of the simplest tactics to understand and execute. It’s basically word of mouth marketing, reinvented. Begin by forming relationships - with the people who already use your product or your ideal type of fan – and engaging with them by sending product, creating content and helping them push it to their social circles. Think about it like beginning a new friendship.

December 2015
By Allebach Communications

As everyone knows, millennials not only grew up online, they did it with cell phones tucked into their back pockets. And now that the two have merged to become the mobile world, it’s only natural that millennials are leading the way in all things mobile, including mobile purchases. And their purchasing power is growing.

November 2015
By Allebach Communications

You may have heard that programmatic advertising is revolutionizing the media landscape, or that it’s changing the face of online ad buying…but what is it? Is this just another shiny new toy?

October 2015
By Allebach Communications

In 2015, television remains the most results-successful advertising medium, according to new research conducted by marketing-analytics company MarketShare (Download full report). From 2009 to 2014, TV beat digital and offline channels in driving sales and new business for major advertisers.

With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium.

October 2015
By Jamie Allebach
Chief Executive & Creative Officer

Well, it’s official — YouTube is now a legitimate challenger as the entertainment channel of choice for the youth demographic. Need proof? Look no further than Forbes.com’s just-breaking list of 2015’s ten highest-paid YouTube stars.

Before you laugh, check the numbers. The bar Forbes set to make the list is a cool $2.5 mil, based on pretax earnings for the year ending June 1, 2015. That’s network TV show-host bucks... and in an industry where “show me the money” is based on viewership, it’s a good indicator that network TV should be very, very nervous. Oh, and that some of your marketing dollars need to begin migrating over to generating YouTube video content, if you’re not there already.

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