Allebach
Chew On This!
August 2017
By Jamie Allebach
Chief Executive & Creative Officer

More & More & More, Packaging Impacts Buying, Indulgence Outpaces Healthy.

#3 Consumers Are Snacking More & More & More
IRI data shows that there has been a 3% increase in the number of consumers snacking more than five times per day. Currently, 14% of people snack five or more times a day in addition to their regular mealtimes. IRI predicts this will continue to rise in 2017.

July 2017
By Jamie Allebach
Chief Executive & Creative Officer

Building, Maintaining & Leveraging
Memory Structures

The human brain is complex. So, too, are memories which utilize all of your senses to link and retain information: how things look, sound, feel, taste and smell are all part of it. Current research indicates each element is stored in different areas of the brain. The more sensory details and memories consumers associate with your brand over time, the more likely it is your product will be considered for purchase over a competitor’s and end up in the shopping cart.

May 2017
By Jamie Allebach
Chief Executive & Creative Officer

If you read between the lines of Kantar Worldpanel’s most recent Brand Footprint report, which tracks the “150 most chosen consumer brands,” you can connect the dots on some new ways to grow your brand you may not have considered before.

April 2017
By Jamie Allebach
Chief Executive & Creative Officer

Brands can market to their consumers in two major ways: TARGETED MARKETING, which is selling to a specific segment of buyers, and MASS MARKETING, which is selling to all buyers. So which of the two ways is most effective? In most marketing textbooks, TARGETED MARKETING has long been (and still is) touted as the smart, modern way to market. Spoiler Alert: This is a marketing myth. MASS MARKETING is more effective. –Source: Ehrenberg-Bass Institute for Marketing Science https://www.marketingscience.info

March 2017
By Jamie Allebach
Chief Executive & Creative Officer

Anyone who has worked in marketing for even a few weeks knows the following 3 “written in stone” dictums:

December 2016
By Allebach Communications

It’s surprising how much focus too many marketers still place on the nebulous metric of “engagement.” Yes, social media engagement is an important measure of consumer response. It’s an indicator that your brand is making some sort of connection with people. And yes, some people actually do seem to “care” enough to like, comment, share, or click on a link. But if you’ve been obsessing on the relatively newfangled measuring of people who have taken an action on your Facebook post, tweet, or pin, you likely have been discounting the value of two, far more important (and albeit “old school”) metrics— Reach & Frequency.

September 2016
By Allebach Communications

It’s everywhere. On the streets, in our office, and in every retail and food store I’ve visited the past 2 weeks. Pokémon took over my life back when I was a kid and is doing so again now with the revolutionary virtual reality game, Pokémon Go.

July 2016
By Allebach Communications

Facebook Live has a story to tell – what’s yours?

Now that Facebook Live’s gone live, lots of articles are cropping up that focus on how to use it – how to choose the best location, how to create a storyline, how to interact with live audience questions and comments. It’s all good information, and quite necessary for making the best audience impression. But honestly, when all is said and done, “how” is totally missing the point.

I’m about to tell you why to use Facebook Live.

June 2016
By Allebach Communications

Okay, it’s a great song (and, coincidentally, great YouTube video of a dancing baby in diapers). But why do I bring it up here?

As a little song-and-dance segue (sorry) to our real topic — the rise of the single, unattached consumer. It’s a trend that’s been building since the sixties... and now it’s reached the tipping point.

May 2016
By Allebach Communications
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With new technologies constantly evolving each day, people have become mostly un-phased by some of the recent leaps in media. Take for example, drones: At one point, the idea was a joke, then it became a topic of fear, then ever so slowly, they became integrated into every day life to the point where hardly anyone thinks twice about them. That’s exactly how artificial intelligence (AI) is - and no other new tech is changing the media world quite like it. AI is changing our use of smartphones, social media, and many other aspects of the marketplace.

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