With new technologies constantly evolving each day, people have become mostly un-phased by some of the recent leaps in media. Take for example, drones: At one point, the idea was a joke, then it became a topic of fear, then ever so slowly, they became integrated into every day life to the point where hardly anyone thinks twice about them. That’s exactly how artificial intelligence (AI) is - and no other new tech is changing the media world quite like it. AI is changing our use of smartphones, social media, and many other aspects of the marketplace.

Marketing research firm, MarketingSherpa asked consumers how they would prefer to receive communications from brands and retailers. For those of us in the ad biz who are lustily embracing every new social/digital media that flies down the WorldWide InterWeb SuperHighway @ us, its insights are surprising. Stunning, even.

Email—it’s simply one of the most effective digital marketing tactics today, and with good reason. Despite the insurgence of social media as a form of communication, email still rules! Here’s why:


Couponing remains one of the most effective ways to drive trial and create loyalty among consumers. However, finding the best vehicle to reach a consumer can be a challenge.

In our first influencer marketing blog we introduced you to the fundamentals, now it’s time to step up your game.

It happened with the explosion of social media… new marketing trends & tactics come in hot and a wave of “experts” pop out of the woodwork. As we head into 2016, we’ll see it continue with the rise of influencer marketing.

At its core, influencer marketing is one of the simplest tactics to understand and execute. It’s basically word of mouth marketing, reinvented. Begin by forming relationships - with the people who already use your product or your ideal type of fan – and engaging with them by sending product, creating content and helping them push it to their social circles. Think about it like beginning a new friendship.

As everyone knows, millennials not only grew up online, they did it with cell phones tucked into their back pockets. And now that the two have merged to become the mobile world, it’s only natural that millennials are leading the way in all things mobile, including mobile purchases. And their purchasing power is growing.

You may have heard that programmatic advertising is revolutionizing the media landscape, or that it’s changing the face of online ad buying…but what is it? Is this just another shiny new toy?

In 2015, television remains the most results-successful advertising medium, according to new research conducted by marketing-analytics company MarketShare (Download full report). From 2009 to 2014, TV beat digital and offline channels in driving sales and new business for major advertisers.

With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium.