Marketing research firm, MarketingSherpa asked consumers how they would prefer to receive communications from brands and retailers. For those of us in the ad biz who are lustily embracing every new social/digital media that flies down the WorldWide InterWeb SuperHighway @ us, its insights are surprising. Stunning, even.

Only a wayward 8% percent (lunatic fringe?) of respondents said they didn't want to receive any marketing outreaches (there goes your “people hate advertising” theory), with each respondent citing preferences regarding advertising medium of choice, ways of discovering new products, and how they like to receive promo info.

Interestingly, more than one-third of those surveyed said they preferred to get email from brands on their smartphones. And this is somewhat surprising, because when mobile marketing is talked about, email is sometimes not included. Cutting-edgier topics like location-based marketing, iOS iBeacon, for example, and apps tend to get the most attention. Stunningly, nearly half of those surveyed cited print ads as their preferred advertising medium. Go ahead, read that again, we’ll wait.

Here are some additional Surprises & Stunners:

Preferred Advertising Medium
(When Away From Computer)
47% Print Ads
37% Smartphone Email
24% Radio Ads
20% Text Messages
17% Billboards

Fave Ways of Discovering New Products
59% In-Store Browsing
57% Word-Of-Mouth
47% Search Engines
34% Newspaper/Magazine Articles
26% Online Advertising
10% e-Commerce Sites

Got Promotion? Hit Me Here . . .
54% Regular Mail (a.k.a. “junk” mail? Guess again)
49% Subscribed For Emails (I Choose Frequency)
38% Visit Company Website (“Proactive Promo Prowling,” i.e., no prompt needed if they already know & love you)
20% Social Media (Yeah you read it right)

Email—it’s simply one of the most effective digital marketing tactics today, and with good reason. Despite the insurgence of social media as a form of communication, email still rules! Here’s why:

Couponing remains one of the most effective ways to drive trial and create loyalty among consumers. However, finding the best vehicle to reach a consumer can be a challenge.

In our first influencer marketing blog we introduced you to the fundamentals, now it’s time to step up your game.

It happened with the explosion of social media… new marketing trends & tactics come in hot and a wave of “experts” pop out of the woodwork. As we head into 2016, we’ll see it continue with the rise of influencer marketing.

At its core, influencer marketing is one of the simplest tactics to understand and execute. It’s basically word of mouth marketing, reinvented. Begin by forming relationships - with the people who already use your product or your ideal type of fan – and engaging with them by sending product, creating content and helping them push it to their social circles. Think about it like beginning a new friendship.

As everyone knows, millennials not only grew up online, they did it with cell phones tucked into their back pockets. And now that the two have merged to become the mobile world, it’s only natural that millennials are leading the way in all things mobile, including mobile purchases. And their purchasing power is growing.

You may have heard that programmatic advertising is revolutionizing the media landscape, or that it’s changing the face of online ad buying…but what is it? Is this just another shiny new toy?

In 2015, television remains the most results-successful advertising medium, according to new research conducted by marketing-analytics company MarketShare (Download full report). From 2009 to 2014, TV beat digital and offline channels in driving sales and new business for major advertisers.

With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium.

Well, it’s official — YouTube is now a legitimate challenger as the entertainment channel of choice for the youth demographic. Need proof? Look no further than’s just-breaking list of 2015’s ten highest-paid YouTube stars.

Before you laugh, check the numbers. The bar Forbes set to make the list is a cool $2.5 mil, based on pretax earnings for the year ending June 1, 2015. That’s network TV show-host bucks... and in an industry where “show me the money” is based on viewership, it’s a good indicator that network TV should be very, very nervous. Oh, and that some of your marketing dollars need to begin migrating over to generating YouTube video content, if you’re not there already.