FOOD MARKETING CONNOISSEURS

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  • Game Face

    Utz® Snacks Super Bowl Promotion. The Utz® brand is all about the action and experience of snacking. In the promotion, Utz® fans could post a pic of their "Game Face," for a chance to win a major prize package.

  • Outdoor

    Outdoor advertising tactics included billboards along major corridors in the tri-state market and bus wraps and bus stop wraps in major cities.

  • Radio

  • Social

    Facebook promotion, targeted ads and boosted posts.

  • Video

     

  • Digital

    Target pre-roll video, iAds in-App advertising, and Pandora digital radio.

  • All American Chip Day

    March 14 is National Chip Day. Allebach was charged with capitalizing on the day for Utz by developing a significant, newsworthy event.

    Key objectives:

    • Create social/PR buzz
    • Build awareness of the Utz brand
    • Distribute high-volume sampling
    • Boost social media fan base
  • Experiential

    Flash mob, on-site live remote, sampling teams, and food truck gathering.

  • Outdoor

    I-95 digital billboards, sidewalk mats, projection graphics.

  • Social

    Facebook promotion, Viral Tweets and Instagram pics with the Utz girl, with #getsnacking

    • 15,000 new likes in 12 days
    • 3,506,080 Facebook impressions
  • Digital

    Pandora audio and digital campaign via web and mobile. Digital mobile and display advertising.

    • 22,104,352 impressions
    • 52,508 clicks
  • Radio

    CBS Radio flight, 2,957,831 impressions

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  • STEAK-UMM® -
    BRAND RELAUNCH

    Due to current trends toward “healthier” meal options and competition from other quick meal choices, the iconic Steak-Umm brand was in need of a make-over.

    “Release Your Carnivore” was developed to engage a younger, edgier audience, boldly proclaiming the Juicy, Delicious 100% Beef that meat-lovers crave.

  • CARNIVORE - DIGITAL

    Based on research findings, we side-stepped “better for you” discussions to “own” Steak-Umm’s core strengths of Juicy, Delicious 100% Beef and Mouthwatering Flavor. This video morphs into a heated good vs. evil argument between an outrageous, in-your-face meat eater vs. angelic, halo-wearing veggie-lover.
  • CARNIVORE - OUTDOOR

    Following the "good vs. evil" theme we took the Steak-Umm "Release Your Carnivore" message out on the road with multi-frame animated subway entrance signage, transit posters, and bus wraps.

  • CARNIVORE - RADIO

    By using the best voice outtakes from our “good vs. evil” video, and adding a millennial dude part for our video’s non-speaking character, we created an audio spot as captivating as the original.

    To quote the spot: “Dude, this is awesome.”

  • CARNIVORE - DIGITAL

    We targeted a young, edgy audience on Facebook, YouTube, Twitter and Instagram for a fraction of the cost of traditional media. The in-your-face, pro-meat message nearly started a full-scale throwdown with Vegans, but hey! Ya gotta stand up for what you believe in.

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  • Make Love

    Allebach brought romance to a legacy brand with a disruptive campaign that’s being loved by “matures” & millennials.

  • MAKE LOVE - SOCIAL

    Stop ‘em with mobile-moded, rewarding (learning/laughing) creative they’ll love. That’s good social.

  • MAKE LOVE - DIGITAL

    We get that your ad needs to be loved on small & fast-paced consumer phones and not just on giant screens. Digital tactics include: Pandora radio, programmatic, and iAds.

  • VIDEO

    Allebach gave viewers an intimate look into the passion, meticulous attention to detail, and love that goes into every cup of Red Rose tea.

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  • Dinner Sausage Promotion

    With increased competition in the sausage category, Hatfield wanted to breathe new life into their legacy brand of dinner sausage. Allebach was tasked with developing a consumer marketing plan to drive awareness and trial.

  • In-Store

    "Hear the Sizzle. Taste the Difference" was launched with a strong in-store POS presence, including:

    • Posters
    • Mobiles
    • In-Case Dividers, Rail Strips, and Cards
    • Cooler Case Displays
  • In-Home

    FSIs and digital advertising were utilized to activate consumers in-home.

  • Experiential

    “The World’s Largest Sausage Patty,” events were held at retail grocery locations. Consumers gathered to watch “The World’s Largest Sausage Patty” being cooked and samples, t-shirts, and coupons were distributed

  • Digital

    Big Green Egg Grill giveaway promoted on website and Facebook accompanied by a Pinterest grilling campaign.

  • Radio

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  • Good Health Rebranding

    Good Health was an established brand in the healthier snack category—found predominantly in specialty grocery stores. With the growing trend towards healthier eating, Good Health decided it was time to revitalize their brand and make a push toward mainstream.

  • Logo

    Allebach modernized the existing logo to have more mainstream appeal, while maintaining a look and feel that still resonates with core natural consumers.

  • Packaging

    New packaging was designed that differentiates Good Health in the snack aisle. Vibrant colors complemented with natural design elements create a strong brand-block that commands consumer attention.

  • Website

    A new website was designed to support the brand.

  • FSI

  • eNewsletter

  • Blogger Content Generation Program

    • Custom written blog posts created by bloggers on BlogHer network
    • Content distributed through custom content amplification media units across SheKnows Media
    • Branded custom content hub page on BlogHer.com
    • Each blogger also promotes their blog posts across their social media platform driving awareness across Facebook, Twitter, Pinterest, Instagram, and other social networks.
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  • “Go Mediterranean” Brand Campaign

    Our challenge was to drive awareness and education of hummus, build the Sabra brand, initiate trial usage, and sell through at store level. Today, Sabra is the #1 brand of hummus in the USA and was recognized as one of the top 50 brands by Advertising Age.

  • Trade Ad

    National retail trade advertising to build excitement around hummus and the Sabra brand.

  • Consumer Advertising

    Allebach developed an integrated brand campaign consisting of national print advertising in mainstream magazines, targeted FSIs, online couponing, and digital advertising.

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  • Mama Lucia Brand Re-Launch

    Mama Lucia Meatballs was in a commoditized category, where every brand was in a race to the bottom—bottom price that is. No one was concerned about building a brand or value for consumers.

  • New Packaging

    The new design features mouth-watering appetite appeal, delivering on an authentic Italian dining experience with the look and feel of old Italy.

  • TV

    The campaign theme is all about “love notes to Mama.” Every mom can relate to the feeling of receiving a special note from her daughter or son, or romantic love notes from their special someone.

    We begin to build a story around connecting the love that people have for their “Mama” with the Mama Lucia brand—delivering emotion, memories, and a little humor.

    You’ll always love your Mama Lucia.

  • Radio

    The radio creative supports the same “love notes to Mama” theme as the TV, using slightly different scenarios.

  • Outdoor Advertising

    Billboards were run in major markets.

  • Consumer Print Media

    Mama Lucia ads were placed in major consumer food and lifestyle publications.

  • Targeted Digital Display and Social Media Advertising

  • In-Store POS

    In-store POS with coupon pads were placed in the frozen meal section at 5,000 grocery retailers.

  • Media Kit

    Launch kits were sent to major media outlets and social media influencers.

    • Love notes to Mama on the outside of box
    • Re-launch PR and product literature
    • Mama Lucia branded cutting board, freezer bag, and custom t-shirt
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  • Smiling Together

    Entenmann’s® Little Bites® Muffins is a Bimbo Bakery brand, the largest bakery in the world. Little Bites is the leader in the ‘bites’ snacks category, and one of the lead brands for Bimbo. Allebach launched a national campaign to help drive the brand to an even higher level of success.

  • National TV

    Little Bites brand essence “Smiling Together” was developed from consumer research where we zeroed in on the duality of the fact that Little Bites makes moms happy because it’s a good choice snack for her kids with real ingredients, zero grams of trans fat, and contains no high fructose corn syrup—and Little Bites makes kids happy because they are delicious (YuM-Mee).

    The delicious taste kids love and the good choice moms want –Keep Smiling Together with Entenmann’s Little Bites Muffins.

  • Outdoor Advertising

    Regional Billboards out-of-home dimensional billboards.

  • Website

    Prior to Allebach, Little Bites’ web presence was simply a segment of the Entenmann’s website. It was a collaborative decision to develop an autonomous Little Bites brand website. A new fully responsive website was designed.

  • Digital Advertising

    Geo targeted programmatic, Pandora digital ads, and social media ads.

  • Social Media Content

    Facebook, Twitter, Instagram, Pinterest, and YouTube were populated with Little Bites content, including; paid and organic posts, promotional posts, animated GIFs, and video.

  • Point-of-Sale

    Eye-catching in-store displays were used to drive impulse purchase incremental sales.

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GREAT FOOD
IS OUR INSPIRATION.

Allebach Communications - Food Marketing Connoisseurs
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